Privacy Policy

Privacy Policy

Effective Date: 25.04.2025

This Privacy Policy explains how Scandinavian Biolabs ApS ("we", "us", or "our") collects, uses, discloses, and safeguards your information when you visit our website https://scandinavianbiolabs.co.uk. We are committed to complying with the EU General Data Protection Regulation (GDPR), Google’s EU User Consent Policy, and all applicable privacy laws.

1. Data Controller Contact Information

Scandinavian Biolabs ApS
Kronprinsessegade 54, 4.tv, 1306 Copenhagen K, Denmark
CVR: 41170514
Phone: +45 70 60 57 08
Email: contact@scandinavianbiolabs.com

If you have questions about your personal data or this policy, or if you wish to exercise your data protection rights, please contact us using the details above.

 

2. Personal Data We Collect and Purpose of Processing

We collect and process your personal data for the following purposes:

 

2.1 Website Analytics and Cookies

  • Data: IP address, browser type, device info, visit duration, navigation patterns, and cookie identifiers
  • Purpose:
    • Website performance analysis
    • Personalized product recommendations
    • Remarketing and advertising (Google, Meta, etc.)
    • Website security
  • Legal Basis: GDPR Article 6(1)(a) – Consent

 

2.2 Purchases and Account Management

  • Data: Name, address, email, phone, payment details, IP address, order history
  • Purpose:
    • Order fulfillment and delivery
    • Handling returns, complaints, and legal compliance
    • Fraud prevention
  • Legal Basis: GDPR Article 6(1)(b), (c), and (f)

 

2.3 Newsletter and SMS Marketing

  • Data: Name, email, phone (optional), IP address, consent timestamps, interaction data
  • Purpose:
    • Send newsletters and promotional SMS messages
    • Measure open and click-through rates
    • Store proof of consent
  • Legal Basis: GDPR Article 6(1)(a) – Consent

 

2.4 Customer Service and Feedback

  • Data: Name, email, message content
  • Purpose:
    • Respond to inquiries or complaints
    • Resolve product issues
  • Legal Basis: GDPR Article 6(1)(f)

 

2.5 User-Generated Content (e.g., Reviews)

  • Data: Review content, first name and last initial
  • Purpose: Publish and moderate reviews
  • Legal Basis: GDPR Article 6(1)(f)

 

2.6 Facebook Insights

When visiting our Facebook page, Facebook and Scandinavian Biolabs are joint controllers for analytics data (Page Insights). For more information, please visit Facebook’s Page Insights terms and policies.

 

3. Categories of Personal Data

We process personal data provided directly by you or collected automatically through website use as detailed above. We do not receive personal data from third parties unless required to fulfill your order.

 

4. Legitimate Interests

Some processing is based on our legitimate interest to:

  • Improve website usability
  • Market our services
  • Prevent fraud and abuse

These interests are balanced against your rights and freedoms. Contact us if you wish to learn more.

 

5. Data Sharing and Processors

We share your data with:

  • Shipping providers (e.g., DHL, CoolRunner ApS, etc.)
  • Payment processors and fraud prevention services
  • Marketing and analytics services (Google, Facebook, Klaviyo, Rakuten, etc.)
  • IT service providers (hosting, customer support tools)

All third-party processors are contractually bound to handle data in accordance with GDPR.

 

6. International Data Transfers

We transfer data outside the EU/EEA when using services such as Google LLC, Meta Platforms, Klaviyo, and others. Transfers are based on standard contractual clauses or appropriate safeguards under GDPR Articles 44–49.

 

7. Data Retention

  • Orders: 2 years post-calendar year, 5 years for accounting
  • Newsletter: Until consent withdrawn
  • Reviews: 3 years
  • Contact/feedback: 1 year
  • Cookies: As defined in your cookie settings, accessible via the cookie link in the footer

 

8. Your Rights

Under GDPR, you have the right to:

  • Access and receive a copy of your data
  • Correct inaccurate information
  • Request erasure of data (with some legal exceptions)
  • Restrict processing
  • Object to processing (e.g., for marketing)
  • Data portability
  • Withdraw consent at any time
  • File a complaint with a data protection authority

To exercise your rights, contact us at contact@scandinavianbiolabs.com.

 

9. Cookie Declaration

We use a consent-based cookie banner in accordance with TCF v2.2 and Google Consent Mode. Users can manage cookie preferences anytime by clicking the cookie settings link in the footer. We categorize cookies as:

  • Strictly Necessary: Required for website operation
  • Performance: Measure traffic and user interaction
  • Functional: Enable personalization and enhanced features
  • Targeting: Used by advertising partners to build profiles
  • Unclassified: Currently under evaluation

 

10. Updates to This Policy

We may update this policy to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised "Effective Date."

If you have questions or concerns, feel free to contact us at any time.

Scandinavian Biolabs ApS
https://scandinavianbiolabs.co.uk